Web browser developer Brave Software has a new weapon in its arsenal against third-party advertisements.
While the Brave browser has been automatically blocking ads that target users based on their browsing habits since earlier this year, the beta version of Brave Payments, launched today, is the latest move to advance a disruptive business model designed to give users control over their web experience – and the data it creates.
Brave founder and CEO Brendan Eich told CoinDesk how the startup’s technology can be used to give users the power to reward websites with content they enjoy and practices they agree with.
“You can start funding a user wallet that’s associated with your anonymous identity with Brave, and automatically micro-pay your top sites.”
To get started, users can either top-up their existing bitcoin wallet, or create one using an integration with Coinbase. Users then set a monthly amount they want to spend, and the browser automatically calculates how to disperse the money to the selected websites based on page impressions.
Using a toggle feature familiar to Apple owners, the interface then lets users select if they don’t want to pay some of their most-visited