BitLanders is a social media platform that provides the “means and ends” to users engaging in incentive-based community content. Founder Francesco Rulli started the business formally known as Film Annex in 2006, and converted its sharing model to incorporate Bitcoin. The social media site rewards its users with the cryptocurrency based on content performance-measured algorithms voting on video, blog material and photos.
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Currently, the site boasts a user-base of 500,000 registered users and continues to gain 1,000 new users per day. With small Bitcoin micropayments, Rulli believes that the traditional donation system can support a much larger effort. With its unique social media