Online advertisement censoring tool Adblock has become the common struggle amongst digital content publishers and providers. With over 40 million users, a substantially large number of internet users are beginning to use the application to eliminate advertisements shown in news outlets and networks. As a response, prominent media outlets including Forbes have decided to ban all adblock users by requiring its visitors to disable the application before accessing their content.
However, the team behind Brave, a Bitcoin enabled web and mobile browser empathize with the frustration of many internet users in regard to online advertisements. According to the Brave team, advertisements can last up to 40 seconds to load, causing a staggering 60% delay time during the loading phase. Thus, loading a news website with advertisements could become 60% slower than usual.