Bitcoin in the Headlines is a weekly analysis of bitcoin media coverage and its impact.
With celebrities playing an increasingly important role in modern culture, it is easy to see why their endorsement might add credibility to a new technology.
From serial entrepreneur and billionaire Richard Branson through to revelations that Hollywood A-lister Lucy Liu was in favour of distributed ledger technology, both digital currency and the blockchain have had their fair share of glitzy supporters.
This kind of attention though, as evidenced earlier this week, has not always been positive for bitcoin, with the media scrutinising its reputation yet again.
Elsewhere, one of the ecosystem’s most ambitious projects, Ethereum, received little mainstream coverage despite it being 18 months and $18m in the making.
Bitcoin in the ring
Mike Tyson, the undisputed heavyweight champion of the world, surprised his 4.9 million Twitter followers with his decision to lend his image to a bitcoin ATM.
Under other circumstances, this would probably have just been seen as yet another celebrity endorsement – but clearly bitcoin calls for special treatment.
To say that the digital currency needs a reputation makeover is probably an understatement, but is Tyson,