A unification of all the leading Bitcoin companies is needed to efficiently promote the digital currency, believes BitPay.
Sonny Singh, chief commercial officer at BitPay, thinks that the biggest of all the Bitcoin companies are trying their best to hide their affairs from each other. In his opinion, such a competitive attitude is doing nothing but hampering the growth of Bitcoin as a product.
“I think a problem Bitcoin faces is that the largest companies — Coinbase, BitPay, Circle, Xapo — they should all kind of work together and talk more among each other,” Singh told Ian Allison of IBTimes, while referring “milk” as an ultimate example of collective brand awareness.
‘Have a Bitcoin Association’, he suggests. ‘Like in America they used to have those commercials for milk: ‘Milk does the body good.’ That was a very powerful thing.’
The man’s words come in wake of growing educational needs for promoting Bitcoin among common people, not just techies. In his opinion, some well-funded companies can collectively invest an iota of their fundings to promote Bitcoin among the digital currency virgins.
Marcel Roelants, a former associated of MasterCard and BitPay’s