Every year, as most as $100 million in tawdry sneakers is seized by U.S. etiquette alone. And that’s only scratching a surface: Worldwide, tawdry conform is estimated to be a $600 billion industry, and if U.S. etiquette total are accurate, about 40% of all tawdry products are sneakers. That creates tawdry kicks a $240 billion problem to sneaker makers like Nike, Adidas, Converse, and more.
So if you’re a tiny code like Brooklyn-born Greats, and you’ve assured NFL luminary Marshawn Lynch to validate a span of your sneakers, how do we forestall a $149 pattern from being counterfeited? You welcome record popularized by Bitcoin to emanate 3-D printed intelligent tags that can lane any span of a new Greats x Beastmode 2.0 Royale Chukkah sneakers behind to a factory—and that are unfit to fake.
Anti-counterfeiting record in a conform universe has traditionally relied on dual things. First, production process: The some-more difficult it is to make something, a harder it is for counterfeiters to transcribe that routine cost effectively. But element scholarship also plays a factor. Take Nike’s Flyknit shoes. The outcome of four