The Incent token crowdfund has launched today, a collaboration between cryptocurrency hub and merchant BitScan and custom blockchain platform WAVES. The purpose of this token is to disrupt a market projected to be worth $100 billion by 2020, the loyalty and rewards market, by addressing several inefficiencies.
Reinvigorating Rewards-based Marketing
The offering of companies reward schemes are little more than barter between companies and the customers, with consumers not receiving goods or services they actually want. Although the penetration of loyalty schemes and reward programs is very high, the actual use of these cards and schemes is around one-third of all users, meaning over 60 percent remain inactive.
Incent wants to take aim at this inefficiency and improve the value proposition offered to consumers with loyalty and reward schemes, proposing a shared-loyalty scheme where retailers can make use