Privacy is a luxury these days, thanks to governments and big corporations. Whenever we use the internet, we have to assume that our web activities and communications are being monitored. If not actively, then passively at least. Loads of leaked documents which end up on Wikileaks serves as standing proof of that.
Governments are paranoid and they want to exert control over everyone’s lives. Similarly, corporations are hungry for user information and their activities over the internet. User data is valuable information for them, it helps them profile individuals and sell it to advertising firms to deliver targeted advertisements. The likes of Microsoft and Google are already under fire by individuals and privacy advocacy groups for analyzing mail contents and showing related advertisements etc.
Lavaboom, a company based out of Germany which is offering a secure mail service. Some people, especially bitcoin users value their privacy a lot, and there are others whose profession makes them targets of espionage by both domestic and foreign governments. Having a secure email client and service is very important to them. Lavaboom intends to fill in the gaps currently left behind