By Ethan Wolff-Mann
The face of bitcoin has a new face. And that face has a very famous face tattoo.
On Monday in Las Vegas, Bitcoin Direct named Mike Tyson as the spokesperson of a new product called the “Mike Tyson Digital Wallet.” It’s being billed as the first mainstream service allowing consumers to buy and sell bitcoin, the virtual currency used as an alternative to traditional money systems. Available for iOS—with an Android version coming soon—the service works with any bitcoin ATM and easily allows users to transfer funds to other users and to make purchases from stores that accept bitcoin.
Companies often hire celebrities to endorse their products because they invoke feelings of trust and familiarity on potential consumers, and Bitcoin Direct is betting that Tyson’s face tattoo will do what Walter Cronkite’s mustache did for CBS News.
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“People around the world of all ages know Mike Tyson, and as such Tyson’s potential to expand the Bitcoin market is dramatic,” said Peter Klamka, CEO of Bitcoin Direct, in a press release. Bitcoin Direct has been working with Tyson for a while, launching a