As part of the deal, Noble will utilize Nasdaq’s X-stream technology upon its formal launch, joining the 30 global marketplace that currently use the multi-asset trading platform. Led by CEO John Betts, Noble Markets boasts a team with experience at traditional financial giants such as Goldman Sachs, Morgan Stanley, Merrill Lynch and UBS.
Perhaps best known in the bitcoin community as one of the investors and organisers behind the campaign SaveGox.com, Betts has also served as VP of strategy for Strevus, a regulatory compliance platform provider that added support for digital currency startups in 2014.
Betts indicated that his latest venture seeks to leapfrog competitors in the market by providing many of the functionalities they may be seeking to build out of the box. For example, Betts went on to suggest that, as a marketplace, Noble won’t aim to compete against bitcoin exchanges, but instead seek to provide liquidity to these companies.
Betts told CoinDesk:
”We’re not trying to fight for a slice of the pie, we’re building the venue where the large capital that exists