Netflix Competitor Crackle Is Banking on a Show About Bitcoin, er, GenCoin

Right, OK, so let’s get this out of the way. There’s a new gritty TV drama about bitcoin—except it’s called GenCoin, it stars Adam Brody, it’s called StartUp because of course it is, it’s a Crackle Original™, and the first trailer is out today, which is also 4/20.

That StartUp exists at all is remarkable for a few reasons. First off, the horse-race of which will jump the shark first, bitcoin or this show, is sure to be a nailbiter.

Secondly, what? Crackle, Sony’s play at competing with Netflix in the crowded streaming market, is officially hitching its wagon to bitcoin hype in order to elevate itself above the perception of being a D-rate Netflix alternative. This is either a genius move or a terrible miscalculation.

While Mr. Robot traded on legit hacker cred to attract a more tech-savvy audience, it also relied on tech tropes recognizable to a wider audience—just ask a friend to tell you what both Anonymous and bitcoin are and see which they manage to get through. Bitcoin is still a relatively niche interest, and it’s not clear if its cultural cachet can float an entire TV show.

As for the content of StartUp itself, the trailer doesn’t

Read more ... source: TheBitcoinNews

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