Netflix Competitor Crackle Is Banking on a Show About Bitcoin, er, GenCoin

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Right, OK, so let’s get this out of a way. There’s a new dirty TV play about bitcoin—except it’s called GenCoin, it stars Adam Brody, it’s called StartUp because of march it is, it’s a Crackle Original™, and a initial trailer is out today, that is also 4/20.

That StartUp exists during all is conspicuous for a few reasons. First off, a horse-race of that will jump a shark first, bitcoin or this show, is certain to be a nailbiter.

Secondly, what? Crackle, Sony’s play during competing with Netflix in a swarming streaming market, is strictly hitching a car to bitcoin hype in sequence to rouse itself above a notice of being a D-rate Netflix alternative. This is possibly a talent pierce or a terrible miscalculation.

While Mr. Robot traded on legit hacker cred to attract a some-more tech-savvy audience, it also relied on tech tropes tangible to a wider audience—just ask a crony to tell we what both Anonymous and bitcoin are and see that they conduct to get through. Bitcoin is still a comparatively niche interest, and it’s not transparent if a informative cachet can boyant an whole TV show.

As for a calm of StartUp itself, a trailer doesn’t

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