In this day and age, we usually see a trend where brick-and-mortar shops are trying to establish an online presence as well. Keeping in mind that establishing an online presence is a cutthroat business for retailers it’s hard to come up with new and creative ideas to do so. But sometimes, an online-only service does things the other way around, by establishing a brick-and-mortar presence.
Graze – Online Healthy Snacks Signs Sainsbury’s Deal
When it comes to creating a subscription for food or drinks, most brands will skip the in-store aspect and head straight to the Internet. After all, it is easier to launch a business online than it is inside an actual building, as there is no maintenance fee, rent, electricity or stock room to pay for in most cases.
And truth be told, most people browsing the internet are likely to give such a subscription service a try, as they can usually get the first “box” for free or at a discounted price. Graze is one of the companies catering to this market, as their business model revolves around delivering healthy snacks by post.
Carlyle Group, the private equity firm responsible for the creation of Graze, started this service back in 2009, even though the online service was launched in 2013. The first market to target was the United States, land of the free, bountiful and people who like to receive their groceries by post. It didn’t take long for Graze to become a success in the US, as their turnover reached an all-time high of GBP 68,000,000 in their last report.
In more recent weeks, an announcement was made regarding Graze expanding their business to brick-and-mortar stores. Or, to be more precise, a partnership has been struck with some of the UK’s most famous brands. Sainsbury’s, Boots and WH Smith will all be offering Graze products to their customers in the very near future.
A Sainsbury’s representative told DigitalMoneyTimes the plan is to place these “more permissible and tasty snacks” next to their tills, in the hope of creating impulse purchases while customers are waiting in the queue. In total, twelve different products – ranging from nuts and pretzels to flapjacks – will be available for purchase.
Earlier this year, Graze saw a great deal of success when some of their products were made available at select Boots brick-and-mortar stores around the country. In fact, the Graze products had delivered the highest rate of sales of any snacks and even swayed “less snack craving” customers to sample some of their items.
Creating a Subscription Model For Bitcoin Payments?
Now that Graze is slowly expanding their services to include both an offline and online presence; the next logical step should be to accept additional payment options. Bitcoin could prove to be a major competitor for traditional payments when it comes to online subscriptions, as there are far less transaction fees involved.
Additionally, Bitcoin payments, unlike credit cards, do not leave a paper trail regarding your expenses or purchasing habits. With so many companies trying to obtain your spending history for targeted ads, Bitcoin could be an interesting option for the consumer as well, to preserve some of their online privacy.
Source: Telegraph UK
Images courtesy of Graze, Sainsbury’s and Shutterstock