The decentralization revolution is in full effect, and more and more companies are starting to see the benefits of providing such a service. OYO Rooms is an India-based hotel service that wants to decentralize the way customers book hotel rooms around the world. Necessary hotel features, such as Free WiFi and breakfast, are included in every result.
OYO Rooms – Standardizing Budget Hotel Accommodations in India
When someone talks about travelling to India, the topic where they will be staying always comes up at some point during the conversation. After all, India is not exactly known for its luxurious hotels, other than in the major cities. A little known fact is that most of the country’s budget hotel accommodations will provide everything a tourist or traveller needs.
However, there are so many different hotel offerings that it becomes hard to make an educated and well-informed decision. This is where OYO Rooms comes in, as the company plans to streamline the budget hotel booking process in major fashion. Additionally, OYO Rooms will put their stamp of quality on all participating hotels, a great tool for smaller hotels to become better-known brands in India.
At the time of publication, OYO Rooms claims little over 13,000 rooms spread out over 70 cities, but the company hopes to increase those numbers exponentially. If everything goes according to plan, OYO Rooms will feature a selection of 50,00 budget hotel accommodations across 200 locations by the end of 2015.
Unlike most of its competitors in the hotel booking space, OYO Rooms is not focusing on extreme cost-saving deals or exploration, but rather, bringing convenience to the traveller using their service. As a result of that policy, all hotels found through OYO Rooms include free WiFi access, air conditioning, free breakfast and many more “standardized” features at no additional cost.
OYO Rooms Founder Ritesh Agarwal likes to compare his hotel accommodations service to other decentralized platforms such as Uber and Ola. The reason for that is simple: Agarwal’s company enabled a new type of hotel consumption, offering Indian youth a convenient way to spend the night away from home after going out. Additionally, all participating hotels offer 24/7 room service through the mobile OYO Rooms application.
“I like Airbnb a lot, I’m inspired by them… [but] don’t see them as direct competition, The average OYO Rooms stay in booked in five seconds (half of them come from mobile), whereas that figure is around a day for Airbnb. We’re solving different problems, both of which are large enough.” – Ritesh Agarwal told the media.
A project such as OYO Rooms could have a major impact in India, as the country is well-known for its hospitality industry. However, to this very day, there is no large corporation active in this industry, with the largest hotel chain having 10,000 properties. Indian entrepreneurs are very tech-savvy, and most of them are eyeing the mobile-only/mobile-first space for future projects.
Integration of Bitcoin Payments Could Be Next
Decentralization in India has been a hot topic in recent months, as the country is slowly warming up to the idea of using Bitcoin as a payment method. Furthermore, Indian entrepreneurs are keen on blockchain technology, in terms of providing a financial infrastructure for the less fortunate, as well as building applications on top of the blockchain protocol.
Services such as OYO Rooms could stand to benefit from embracing Bitcoin as a payment method, especially considering the business model the company is trying to achieve. A frictionless service accessible through a mobile application deserves a frictionless payment method, such as Bitcoin.
Images courtesy of OYO Rooms and Shutterstock