PwC Report: Cryptocurrency Represents the Beginning of a New Phase of Technology-driven Markets


In a paper titled Money is no object: Understanding the evolving cryptocurrency market, just published by PricewaterhouseCoopers, the multinational professional services network examined and explained its position on cryptocurrencies.

Its verdict: The inherent value of cryptocurrency has “gained acceptance from a critical mass of investors, technologists, regulators, merchants, entrepreneurs and consumers … In fact, in our view, cryptocurrency represents the beginning of a new phase of technology-driven markets that have the potential to disrupt conventional market strategies, longstanding business practices, and established regulatory perspectives – all to the benefit of consumers and broader macroeconomic efficiency.”

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Structured in part as a primer for investors and business professionals with a limited understanding of cryptocurrencies, the document opens with a just-the-facts overview of Bitcoin in terms that a newcomer to the space would best understand, explaining the blockchain’s open-ledger characteristics, describing the attributes of cryptocurrencies, defining key terms, and introducing the potential of 2.0 applications. It also touches on the current public perceptions of Bitcoin, briefly recounting its history in the headlines, explaining

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