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Red Bull Pushes a Envelope with a Bitcoin-Only Vending Machine

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Attendees during this weekend’s Hackers Congress Paralelni Polis were means to buy Red Bull from a vending appurtenance regulating bitcoin. The three-day hacking association sponsored by a Institute of Cryptoanarchy was hold in Holešovice, nearby Prague.


The vending appurtenance during a hackers congress is one of several concepts that Red Bull has come adult with to beget attention. Red Bull Media House, a company’s media arm, enjoys a repute for a party or informational value — rather than as simply marketing.

Unorthodox Marketing

Red Bull created, constructed and distributed Felix Baumgartner’s record-breaking jump from outdoor space to Earth, that drew 9 million views on YouTube, Werner Brell, handling executive of Red Bull Media House, told mediashift.org in 2014.

While Red Bull’s media mostly facilities a logo, it occasionally sincerely facilities a beverage, wrote Tom Forenski in mediashift.org.

A orator for Red Bull North America contacted by CCN was unknowingly of a Red Bull appurtenance that accepts bitcoin, and referred CCN to Red

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