Attendees at this weekend’s Hackers Congress Paralelni Polis were able to buy Red Bull from a vending machine using bitcoin. The three-day hacking congress sponsored by the Institute of Cryptoanarchy was held in Holešovice, near Prague.
The vending machine at the hackers congress is one of several concepts that Red Bull has come up with to generate attention. Red Bull Media House, the company’s media arm, enjoys a reputation for its entertainment or informational value — rather than as simply marketing.
Red Bull created, produced and distributed Felix Baumgartner’s record-breaking leap from outer space to Earth, which drew 9 million views on YouTube, Werner Brell, managing director of Red Bull Media House, told mediashift.org in 2014.
While Red Bull’s media often features its logo, it seldom overtly features the beverage, wrote Tom Forenski in mediashift.org.
A spokesperson for Red Bull North America contacted by CCN was unaware of the Red Bull machine that accepts bitcoin, and referred CCN to Red