According to a research by Avast Threat Labs, the creators of the Petya and Mischa ransomware are using sophisticated techniques to market their products. The “malware brothers” work together to encrypt disks and files, making the victims pay high ransom to the attackers.
The coders created a whole new brand for Petya and Mischa and an affiliate program. The latter helps even the less tech-savvy persons to distribute the malware.
Malware had changed from a “hobby” to a business opportunity in the past few years. Gangs of cybercriminals are selling updated and sophisticated malicious software on the dark net.
The authors behind Mischa and Petya call themselves Janus Cybercrime Solutions. They want to do proper marketing to raise awareness of their products in order to get more sales. However, since the malware business is thriving, coders need the best of marketing techniques to stay in business.
Since there are thousands of cybercriminals selling their own malware on the dark web, Janus choose to establish a brand. For example, they picked red as their color, and when a computer becomes infected, victims see a skull that blinks every second, inversing