Pioneers Ethereum on its Digital Asset Exchange – Virtual

“Ether” now available for instant exchange with Bitcoin and others

Switzerland (PRWEB) August 10, 2015 has integrated the highly-anticipated Ethereum digital asset onto its instant exchange platform. Customers anywhere in the world can now buy or sell “ether” instantly along with Bitcoin, Litecoin, Ripple and several dozen other digital assets through There is no signup process nor account required to use ShapeShift.

Bitcoin’s success has inspired a number of competing and complementary blockchain-based platforms. The most anticipated among them, Ethereum, which has been in development since 2013, shattered crowdfunding records last year when it raised over $18 million.

“Ethereum is a wild project and will likely change software architecture in the same manner that Bitcoin is changing financial architecture,” explained Erik Voorhees, ShapeShift’s CEO. “The two projects are beautiful compliments to each other.”

The Ethereum platform is designed to enable advanced software development upon a decentralized architecture. Where Bitcoin was designed specifically as money, Ethereum attempts to apply true peer-to-peer principles to scripts and applications themselves. If successful, many future software products will not exist on a central server, but within the Ethereum blockchain, making them censorship-resistant and trustless. Augur, the world’s first decentralized prediction market, is one of the first high-profile projects built upon Ethereum.

By including Ethereum’s digital token on ShapeShift, software developers and users can immediately exchange between “Ether” and assets like Bitcoin or Litecoin, bringing seamless liquidity to the ecosystem.

“On a personal note, I’m very appreciative of the hard work that the ShapeShift development team has put into making the Ether listing a reality,” said George Hallam, Business Partnership Director at Ethereum.

Companies and individuals can immediately utilize the ShapeShift website or API to convert between Ether and most other leading digital assets such as Bitcoin, with no account

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