Custos Media Technologies, a South African company which fights piracy using Bitcoin and blockchain technology, has recently announced a successful fundraising round of $420,000.
South Africa’s Technology Innovation Agency (TIA) is the investor in Custos’ latest fundraising round. A prominent startup news media outlet reports that the company will be receiving the raised amount over the next two years. This is the third funding round, amounting to a total of $850,000 till date.
Custos Media Technologies is founded by a group of researchers from the Stellenbosch University. They have developed a technology that embeds Bitcoin bounties into copyright protected videos and movies. The embedded Bitcoin bounty can be claimed using a special tool by downloaders.
Once a downloader claims the Bitcoin bounty, Custos will detect the transaction and notify the media’s original owner. Custos’ CEO G-J van Rooyen claims to have come up with this idea after being influenced by an eBook purchase he made eight years ago. According to him, the eBook had his name, credit card number and expiry date at the bottom of each page. The idea behind it was to pass on the responsibility of safeguarding the copy from others to the