Synereo, marketed as a decentralized and distributed social network designed for an “attention economy” which launched back in March of 2015, is releasing an alpha version of their platform with a timeline for early September. The alpha release will showcase the fundamentals of Synereo’s ‘social layer’ with test markets.
Everything Synereo hopes to accomplish is described in detail in their whitepaper, which is all condensed by the ‘Ello Manifesto’:
“Your social network is owned by advertisers. Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold. We believe there is a better way. We believe in audacity. We believe in beauty, simplicity, and transparency. We believe that people who make things and the people who use them should be in partnership. We believe a social network can be a tool for empowerment. Not a tool to deceive, coworkers and manipulate – but a place to connect, create and celebrate life. You are not a product.”
The Synereo platform will offer all the necessary tools, as seen