This move is being talked about in order to reduce the risk of fraudulent reviews that could ruin the consumer market and damage legitimate businesses.
Online Platforms and the Digital Single Market Opportunities and Challenges fits all platforms and users can post product reviews. The proposal, which is dated may 25th,2016, states that the European Commission is exploring the theoretical possibilities of making online review outlets use government ID’s as online persona’s.
“It is recognized that a multitude of username and password combinations is both inconvenient and a security risk. In order to keep identification simple and secure, consumers should be able t choose the credentials by which they want to identify or authenticate themselves. In particular, online platforms should accept credentials issued or recognized by national public authorities, such as electronic or mobile IDs, national identity cards, or bank cards,” the proposal states.
Claims regarding that fake products reviews making it harder for consumers to purchase are the reasons for this proposal.
“Online ratings and reviews of goods and services are helpful and empowering to consumers, but they need to be trustworthy and free from any bias or manipulation. A prominent example is fake reviews,” the proposal continued.
Supporters of the proposal