Klarna CEO Niklas Adalberth tells TechWeekEurope how British businesses can safeguard they constraint their mobile audience
Increasingly, a UK is a republic of preference consumers – and expectations around preference are growing. The online-everywhere preference of smartphone and inscription apps have total a mass of interconnecting technologies that speed adult register government and smoothness to emanate a universe where a few taps can have lunch delivered to a desks, or a washing collected, cleared and returned, and retailers are competing to broach products not only on a same day though a same hour.
The direct for preference extends to a selling experience. Customers wish a seamless selling experience, no matter where or how they shop. They wish to find an item, have it delivered to their residence and compensate for it a approach many available for them.
Recent statistics from a British Retail Consortium (BRC) and Google uncover British shoppers are increasingly regulating smartphones to emporium online, generally when