Online advertisements have become a nuisance that internet users are fed up with. As the users try to make peace with online advertisements, the ads continue to become more obtrusive, forcing people to find alternate measures like ad blockers.
One of the topics discussed at the recently concluded Blockchain+Digital Currencies conference was related to the role of digital currencies in improving the online media experience. Advertisements are an integral part of various online media websites. These platforms generally offer content to its consumers for free, while generating revenue through advertisements. Without advertisements, most of these platforms will be unable to sustain their operations. At the same time, these very ads kill the user experience.
In addition to causing interference, these online ads distributed through ad networks also employ trackers and cookies which keep track of user activities while meddling with the page load times. Media platforms can improve their user experience by eliminating advertisements if they can find an alternate way to generate revenue. Bitcoin and other digital currencies may be able to offer these online media sites with that alternative revenue channel.