Micropayments have been touted as one of Bitcoin’s main use cases since the early days of the technology, and a recent trial of the Bitcoin-powered content platform PopChest by YouTube Star NurdRage indicates that these claims may not be overblown.
NurdRage has been testing out various alternative content monetization schemes lately, and a test of PopChest generated a 400 percent increase in revenue for the science-focused YouTube channel.
Past Tests With Bitcoin-Focused Content
The early testing ground for PopChest’s micropayments-based content monetization model has been TheProtocol.TV. Although people can see how Bitcoin-powered micropayments could work in theory, the reality is that not many people are holding bitcoins right now. TheProtocol.TV provided PopChest with a useful testing ground, which focused on content generated for those who are likely to already hold bitcoins.
TheProtocol.TV has been able to achieve some early success with content focused at individuals who are interested in Bitcoin or blockchain technology. An interview with Ethereum creator Vitalik Buterin has generated 225 paid views at 49 cents each.
NurdRage Gets Positive Results
The real test for PopChest took place earlier this year when the startup ventured out of the Bitcoin ecosystem. Bitcoin Magazine recently caught up with PopChest