Indian E-Commerce site FreeCharge has partnered with WhatsApp to provide payment services directly through the WhatsApp chat application. FreeCharge made the announcement on May 20th, 2016 that they were adding their new feature to the messaging app to enable payment services.
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WhatsApp users must have a certain setting approved for the feature to work properly and allow the service to function. With that certain setting enabled, they can begin to transfer money while they are chatting just by typing “FC” after the amount of money. “200FC,” for example, would transfer INR200.
While WhatsApp is the most used chatting app in India, a large majority of Indian users still trade exclusively in cash. Thus, FreeCharge never had any distinct way of taking advantage of WhatsApp’s user base. However, FreeCharge’s goal is to transition more people in the country from primarily cash payments to digital trading later in the future.
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