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BAM Trading Services, the company in charge of Binance’s upcoming U.S. crypto exchange has hired a former Ripple executive as its CEO.

Catherine Coley is the New CEO

According to a recent announcement from the firm, Catherine Coley has been appointed as the CEO of the upcoming U.S Binance. Coley will be in charge of rolling out the new exchange. She will also oversee the expansion of the exchange in North America.

Previously, Coley was the head of XRP Institutional Liquidity at San Francisco-based distributed ledger tech startup Ripple.

Before joining ripple, she worked for banking giant Morgan Stanley in Hong Kong and London in the institutional foreign exchange market. At the Silicon Valley Bank, she handled international payments and global treasury management for startups.

Speaking further on the appointment, Changpeng Zhao, founder and CEO of Binance, said:

“I am confident that with Coley’s leadership and Binance’s leading technology platform, Binance.US will be able to provide valuable services to the U.S. community.”

Coley also made it known that:

“This is just the beginning of a long journey ahead, and I look forward to working with Binance as a partner to unlock more potential for the blockchain ecosystem here in the U.S., ”

Some weeks back, Binance made it known that it will be launching a site for U.S.-based traders via Binance U.S. It was also revealed them that the site will be operated by its partner— BAM.

Right after making the announcement, clients from the U.S were blocked from accessing the exchange’s global trading platform—Binance.com.

So far, very little information has been revealed about BAM. Reportedly, the firm was registered as a money services business with the U.S. Treasury’s Financial Crimes Enforcement Network (FinCEN). The registered name of the firm is — “BAM Trading Services Inc.” and it also has a San Francisco address.

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