Coinbase On The ‘Killer App’ Phase of Bitcoin

The PYMNTS team caught up with experts in the payments field to ask them their views on industry trends, predictions for the future and what their ideal payments system looks like.

Here’s what Adam White, Vice President and Product Manager at Coinbase, had to say.

PYMNTS: In 2015, what have the big trends and opportunities been?

AW: In the bitcoin space, one of the big trends has been the recognition and adoption of the value behind blockchain technology. I think what we saw in 2014 was a lot of merchants and eCommerce companies lead the way with bitcoin adoption.

2015 has been less about merchant adoption and much more about large financial institutions taking a look at how not just bitcoin, but blockchain in general can help improve settlement and clearing efficiency. That’s been a big divergence from years past when it’s been much more educational — kind of at arm’s length.

PYMNTS: What are you expecting as you look ahead to 2016?

AW: I do think that, in 2016, that’s where we’re going to start to see a lot of the “killer apps” in the bitcoin space — the Ubers and Airbnbs. What’s something I can do now with bitcoin that I couldn’t do before?

Read more ... source: TheBitcoinNews