A group of advertising industry and blockchain experts have combined efforts to create what they call “The Mass Network,” a ground-breaking project aimed at solving the problems of online advertising such as the imbalance of power between the advertisers and the internet users who unwillingly provide the industry big guns its revenue generating data without receiving anything in return.
The Mass Network team includes leading innovators from businesses such as Colu, Mycelium, Evernote, BitFury Capital, Deutsche Bank and IBM, with two more large Bitcoin firms being in talks about participating in the project.
By the looks of it, Mass has certain similarities with projects like the brand new Brave Browser or AdBlock Plus, but on top of that it also looks to bring monetization to Internet browsing.
“Mass is software for consumers, webmasters, advertisers, and advertising data management platforms within the RTB (Real Time Bidding) framework. The founding principle is to follow the industry’s trend towards monetization of customer attention and to create a convenient, fair marketplace for all participating parties (including web users, themselves). Mass allows users to receive instant compensation for ordinary internet browsing via its built-in blockchain-based peer-to-peer infrastructure,” says the