With its loyalty program, Starbucks Corp. is looking to introduce a system akin to airlines doling out miles to customers for credit-card purchases made at other businesses, reported Bloomberg.
Starbucks has partnered with music service Spotify Ltd., the New York Times, and ride-sharing service Lyft Inc. – all of which will let consumers earn points toward complimentary drinks and food at their local Starbucks shops. The program gives out “Stars” when users make purchases, creating a type of currency that works with the coffee chain’s mobile application or loyalty cards. The company credited the initiative with helping spur a 4 percent gain in customer traffic in the last quarter.
The challenge now is branching the Stars program beyond the initial few partners, said Bloomberg. Starbucks CEO Howard Schultz said the company is looking for business in a range of industries that could work with the program, with the goal of attracting customers