Google Trends shows that interest in Bitcoin (BTC) has dropped 50% from 68 five months ago to 34 this week. From 2024 to the current year, the world’s leading cryptocurrency by market capitalization peaked in searches a month before its halving on April 20 and in November, when Donald Trump emerged victorious in the US presidential election.
Despite today’s low value, interest in Bitcoin declined this year, particularly from February 16 to 22 and from March 23 to 29. This occurred against the backdrop of the escalating global trade war triggered by US President Donald Trump’s aggressive economic policies, particularly foreign tariffs.
Looking at the graph of the past five years, public interest in Bitcoin peaked between May 16 and 22, 2021, when the digital currency plummeted by around 40% from around $50,000 to as low as $30,000 per BTC. The sharp decline occurred when China announced a ban on transactions with the digital currency, one week after Tesla stopped accepting Bitcoin payments for its electric cars.
Bitcoin mining topics top search queries
Bitcoin mining has been the most popular topic in Google searches over the past five years, co-occurring with Bitcoin search queries. The most significant reason for this trend was the increasing mining difficulty and decreasing block rewards for BTC with each halving event, as miners sought ways to optimize their profits amid rising operating costs due to rising electricity and hardware prices. Regulatory pressure further exacerbates this situation due to energy-intensive operations.
Furthermore, people searching for Bitcoin showed significant interest in electric car manufacturer Tesla, as it was one of the main catalysts for BTC’s significant rises to several all-time highs in 2021. The top 10 trends during this period also included the cryptocurrencies Solana (SOL), Shiba Inu (SHIB), XRP, and BNB.
El Salvador Leads Interest by Region
El Salvador recorded the highest interest by region, indicating that the country has successfully established itself in the industry due to its Bitcoin-friendly regulatory environment and recognition of BTC as legal tender. Nigeria, Switzerland, the Netherlands and Slovenia follow in the top 5 of the ranking.
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