Bing Ads to disallow cryptocurrency advertising

The Bing search engine from Microsoft has joined the giants of Google’s social networks, Twitter and Facebook in the ban on advertising about the crypto currency, referring to the need to protect users from fraud.

Bing made an announcement on his website, which says that it prohibits the placement of ads related to crypto-currencies, because the virtual assets market is not regulated and, therefore, can be dangerous for consumers.

We are always evaluating our policies to ensure a safe and engaging experience for our Bing users and the digital advertising ecosystem. Because cryptocurrency and related products are not regulated, we have found them to present a possible elevated risk to our users with the potential for bad actors to participate in predatory behaviors, or otherwise scam consumers.

To help protect our users from this risk, we have made the decision to disallow advertising for cryptocurrency, cryptocurrency related products, and un-regulated binary options. Bing Ads will implement this change to our financial product and services policy globally in June, with enforcement rolling out in late June to early July.

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