PALM BEACH GARDENS, FL – October 12, 2018 — Airtab®, a cutting-edge social engagement app powered by Here-Now-Live® technology, is excited to announce the launch of a special platform dedicated to a series of mixology events created and hosted by dōTERRA® Wellness Advocates focused on preparing and enjoying cocktails infused with essential oils. Within the Airtab app, dōTERRA Wellness Advocates will have exclusive access to an interactive page where they can highlight product details, recipes and more.
dōTERRA has a membership base of nearly of 6.7 million people and a company valuation at $4.5 billion. Airtab management believes this partnership carries the potential to materially augment Airtab’s nationwide presence and lead to significant expansion opportunities.
Krista Randall, dōTERRA Wellness Advocate and CEO of Coastal Essential Oils, will spearhead the events. “It’s a safe assumption that, with the breadth of dōTERRA’s reach, Airtab’s user-base is going is going to grow exponentially. And we’re excited to be the catalyst for that,” commented Ms. Randall. “More than 350,000 dōTERRA ambassadors are planning to participate in Airtab mixology events, and based on our previous engagement rates, this could translate into 8-10 million Airtab downloads nationwide.”
dōTERRA Diamond Leader and author of “The Essential Mixologist,” Julez Weinberg, praised the initiative saying, “Essential oil mixology events are a very big part of the future for dōTERRA. Airtab provides an innovative platform for the introduction of a cutting-edge use of essential oils. Millions of customers will now have the opportunity to experience high-end liquor brands and dōTERRA oils in an entirely new way.”
Dennis Cunningham, CEO and Founder of Airtab, added, “We’ve got a groundbreaking app that is built on the power of blockchain technology. We are the only platform that is able to purchase tastings and reward drinks with secure, encrypted transactions. With the addition of dōTERRA mixology tastings to our offerings, we know this is a huge win. dōTERRA is a brand that resonates well with the health-conscious millennial, the coveted target audience for both the tech and spirits industry, a demographic collectively captured by Airtab.”
About Airtab®
Airtab® is a diversified, media-technology company and leading mobile social networking platform with users nationwide. Fueled by their proprietary Here-Now-Live® technology, Airtab® uses cutting-edge promotional and data analytics reporting, driving real customers to trending bars, restaurants and hotels for complimentary beverages, while linking #SocialDrinkers together. The powerhouse Board of Directors includes a roster of influencers including Herb Baum, former CEO of Dial Corporation and President of Campbell’s Soup Company, Bernie Carballo, COO of Seagate Technology, Grant Haas of Haas-Portman Family Office and Robert Samuels, Co-Founder of Provident Jewelry. For more information visit www.airtabapp.com
About dōTERRA®
dōTERRA® is the verified leader in the global Aromatherapy and Essential Oils market in sourcing, testing, manufacturing, and distributing CPTG® essential oils through a network of more than 5 million customers. dōTERRA®, the Latin derivative meaning “gift of the Earth,” sets the standard for essential oils by providing to its customers the most tested and most trusted oils and having developed the expertise and commitment required to derive these unique oils directly from the best sources in the world. dōTERRA Co-Impact Sourcing® provides local growers and distillers fair compensation for their efforts, creating stronger local economies and a healthier, stable supply chain. In addition to a premium line of single-plant extracts and proprietary essential oil blends, the company offers oil-infused personal care and spa products, dietary supplements and healthy living products for the home.
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