Basic Attention Token (BAT) is an open-source, decentralized digital advertising platform based on Ethereum (ETH). BAT held its ICO nearly a year ago on May 31, 2017, raising approximately $35M in less than 30 seconds, quite a feat. The Token itself is designed to correctly value and price user attention within the platform.
The Basic Attention Token digital advertising platform is comprised of various components, including a digital advertising exchange, attention measurement systems, analytics dashboards and machine learning algorithms. Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data. Ad targeting is performed wholly on-device, removing the need for third-party tracking.
The BAT Utility Token is designed to monetize human attention with a pay to surf business model, serving as the unit of account within the platform:
- Advertisers purchase advertising space and user attention on the platform with BAT tokens.
- Publishers receive user contributions and advertising revenue in the form of BAT tokens.
- Users will be paid in BAT for viewing BAT ads.
Elements of the Basic Attention Token platform have been integrated into the Brave web browser as part of its Brave Payments program. Brave Payments, which formerly used Bitcoin (BTC), allows users to tip websites and content creators such as YouTubers and Twitch streamers with BAT tokens, akin to patronage services like Patreon.
Notable publishers who accept BAT tokens include the Washington Post; The Guardian; Vimeo; MarketWatch; Barron’s and Vice. Quite the distinguished clientele.
With that behind us, let’s take a look at the technical picture as BAT continues to display favorable technical characteristics as we can observe from the daily chart below:
As we can witness above, after breaking-out in mid-April on six-times – 6X its average daily volume, BAT continues to display favorable technical characteristics trading above both its 50 (dark blue line) and 200 (red line) day moving averages.
We can also observe that the 50DMA appears ready to cross up-and-above its 200DMA, which should such development materialize in the days ahead, would signify the notable Golden Cross, another technical positive for BAT.
While BAT remains in a favorable technical posture, there remains further work ahead as BAT presently finds itself contending with a former congestion zone highlighted in the shaded box observed above.
Thus, moving forward, both investors/traders may want to pay particular attention to potential levels of short-term resistance as well as support in order to garner additional clues/evidence with respect to direction.
If, at any time in the days/weeks ahead, BAT can clear the .45-.50 zone and perhaps, more importantly, the .55 (recent high) level, such development, should it materialize, would more than like set the stage for its next meaningful advance with a potential objective into the .70 area. On the flip-side of the coin, both investors/traders may want to utilize the .32 level as a potential area of short-term support, which just so happens to coincide with its 50 and 200DMA’s.
Nevertheless, despite overall slippery conditions throughout the cryptocurrency tape, BAT continues to stand-out from a technical perspective, whereby investors/traders may want to continue to monitor the action with a close eye moving forward.
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Disclaimer: This article should not be taken as, and is not intended to provide, investment advice. Global Coin Report and/or its affiliates, employees, writers, and subcontractors are cryptocurrency investors and from time to time may or may not have holdings in some of the coins or tokens they cover. Please conduct your own thorough research before investing in any cryptocurrency and read our full disclaimer.
Image courtesy of Pexels
Chart courtesy of tradingview.com
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