It is always quite interesting to keep an eye on Bitcoin promotional events. Getting cryptocurrency into the hands of as many people as possible is not easy by any means. BitAccess is taking a different approach with their latest “airdrop”. Canadian government employees can receive CA$5 worth of Bitcoin or Ether free of charge. All they need to do is sign up for the service to get the money. An interesting tactic, but can it ever work?
BitAccess is doing an excellent job to promote cryptocurrency in Canada. It has become a lot harder to buy Bitcoin and other currencies in the country as of late. This has mainly to do with strict regulations. Additionally, several Canadian exchanges have halted operations or were acquired by competitors. It is evident there isn’t nearly enough competition in the country right now. As a result, it appears cryptocurrency interest in Canada is slowly waning.
An Interesting Decision by BitAccess
To counter this situation, BitAccess is hosting a promotional event. More specifically, they will give CA$5 worth of Bitcoin or Ether to all government of Canada employees. This is quite an interesting take on things, although it remains to be seen if it can be successful. Government employees will need to create an account with the Canada.ca email address. It is possible most organizations will prohibit employees from doing so, though.
More specifically, obtaining this free credit is not all that easy. Clients must submit their ID for verification. Rest assured most government of Canada employees will not be interested in doing that anytime soon. After all, if they aren’t interested in cryptocurrency, there is no reason to go through that much trouble. Furthermore, CA$5 worth of Bitcoin or Ether is next to nothing these days. It is a nice gesture by BitAccess, but not one that will see a lot of response.
Then again, it is hard to get government officials excited about Bitcoin or Ethereum. There is still a psychological hurdle that needs to be tackled. Governments will never fully see eye-to-eye with cryptocurrency, that much is evident. Promotional campaigns like these may help alleviate some of the concerns. It will be interesting to see whether or not BitAccess can make any impact whatsoever. Promoting cryptocurrency is the right way to go, that much is certain.
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