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Chinese blockchain firm Tron is aiming big with its free content entertainment platform. Today, Tron founder Justin Sun announced on Twitter that Tron welcomed another senior developer from Alibaba.

Tron is aiming to develop a worldwide free content entertainment system with blockchain and distributed storage technology. The platform will give fundamental ownership of data to the users.

As Tron’s website describes: “…aims to construct a worldwide free content entertainment system with the blockchain and distributed storage technology. The protocol allows each user to freely publish, store and own data, and in the decentralized autonomous form, decides the distribution, subscription, and push of contents and enables content creators by releasing, circulating and dealing with digital assets, thus forming a decentralized content entertainment ecosystem.”

Tron is the brainchild of Justin Sun, a 26 year old Chinese entrepreneur who has made it tono the Forbes 30 under 30 list twice. He is the former chief representative of Ripple in Greater China and CEO of Peiwo, which is the leading audio content community in China. In 2015, Justin also became the only millennial attendee of Hupan University founded by Jack Ma, Chairman of Alibaba, so he is well known as a protégé of Jack Ma.

Tron recently announced its partnership with Singapore local bike sharing operator oBike. oBike will launch its own cryptocurrency in 2018.

Tron also had a very successful ICO this September, in which it raised $70 million.

Tron’s own token TRX has encountered a huge surge in its prices recently. After its launch in September ‘17, TRX is gaining popularity and attracting investors attention. In December alone, the token surged 1750 percent as the value went up from $0.002 to the current trading value of $0.037. This also made TRX the 19th largest coin in the market with a market cap of above $2.4 billion.

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