12 Peers Capital Markets , a broker-dealer and capital markets firm has announced its support for DigitalBits, a blockchain protocol focused on consumer digital assets such as loyalty points, rewards, and branded stablecoins. The traditional market brokerage firm has purchased the DigitalBits XDB token, after recently announcing “a new found investment thesis focused on identifying blockchain projects that improve efficiencies across global markets,” it said in today’s announcement.
DigitalBits is an enterprise-grade blockchain protocol for supporting consumer digital assets, specifically branded currencies. The company believes that branded currencies play an integral role in driving consumer behavior, but many of these programs are dated by today’s technological standards. “These limitations have stifled value transfer, resulting in the accumulation of large amounts of idle capital – in 2017 US corporations held in excess of $100 billion in unused points liability,” the DigitalBits experts explain.
The DigitalBits blockchain supports tokenization of existing and new consumer digital assets. The XDB Foundation, which was formed earlier this year, is a neutral agnostic non-profit organization to enhance the DigitalBits blockchain and ecosystem, engage partnerships and building a robust ecosystem for users. Commenting on the 12 Peers Capital Market announcement, XDB Foundation’s Managing Director Michael Gord said that it is great to see traditional firms show interest in blockchain technology. “This latest purchase by 12 Peers Capital Markets reaffirms strong institutional interest in, and support for branded stablecoins,” said Gord.
Founder and EVP of 12 Peers Capital Markets Gordon Ferguson said that the company is excited to support the DigitalBits Project’s ecosystem and branded currency initiatives, including branded stablecoins. “The void for more immersive brand-to-consumer experiences continues to widen, creating a tremendous opportunity for blockchain technology and branded stablecoins to enhance the engagement between brands and consumers,” he said.
12 Peers Capital Markets, Ltd. is a broker-dealer incorporated in the Cayman Islands and registered with the Cayman Islands Monetary Authority (CIMA). The firm provides professional advisory and investment management services related to fixed income securities, structured notes and alternative investments for high net worth individuals and institutional investors.
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