The social network Facebook continues to weaken its 2018 pronounced ban on cryptocurrency advertising. Advertisements regarding “blockchain technology, news from this industry, education or events on cryptocurrency” should no longer require prior approval.
But if you want to advertise directly for cryptocurrencies and related products, you still have to apply for it and go through an evaluation process in which, for example, licenses issued by the authorities play a role. In addition, the ads, if they lead to a landing page for currency exchange, for example, must be pre-approved. Initial Coin Offerings (ICOs) remain prohibited.
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Updating our ad policies for financial services and products
Today, we’re sharing a few updates to our advertising policies related to blockchain, cryptocurrency and financial products and services. Last June, we updated our advertising policies to require prior written approval to advertise cryptocurrency products and services on Facebook. Since then, we’ve listened to feedback and assessed the policy’s effectiveness. While we will still require people to apply to run ads promoting cryptocurrency, starting today, we will narrow this policy to no longer require pre-approval for ads related to blockchain technology, industry news, education or events related to cryptocurrency.
And starting 5 June, we will update our Prohibited Financial Products and Services Policy to no longer allow ads promoting contracts for difference (CFDs), complex financial products that are often associated with predatory behaviour. These products, due to their complexity, often mislead people. We’ll also continue to ban ads for initial coin offerings (ICOs) as well as ads for binary options.
As with all ads on Facebook, we require that the ad’s text, targeting, positioning, images and content on the landing page comply with this updated policy as well as with all of our Advertising Policies and Community Standards. For example, an ad that directs to a landing page that features a restricted product, such as a cryptocurrency exchange, will still require prior approval. Or, if the landing page includes a prohibited product, such as an initial coin offering (ICO), we will reject it.
We’re committed to preventing misleading advertising on our platforms, especially in the area of financial products and services. Because of this, people who want to promote cryptocurrency and closely related products, such as cryptocurrency exchanges and mining software and hardware, will still have to go through a review process. This process will continue to take into account licences they have obtained, whether they are traded on a public stock exchange (or are a subsidiary of a public company) and other relevant public background on their business.
You can learn more about the signals we use to review applications in our Help Centre.
But even on Facebook nobody knows this, we have seted up yesterday and today some ads.
First of all we have requested an integrity certification of your ad account.
Case: #2385399848170083 The Answer from Facebook :
Thank you for submitting your application to advertise cryptocurrency products and services. We reviewed your application and you can advertise without obtaining prior approval.Ads promoting blockchain technology, cryptocurrency industry news, education, events, ancillary services, payment methods, digital payment tools, and merchandise do not require prior written permission and may advertise, as long as the ads adhere to Facebook’s Advertising Policies.For for more information, visit the Help Center: Cryptocurrency PolicyThanks,Facebook Ads Team
Everything fine ? Yes if you think so than check this:
Whats wrong with you Facebook? We have several time requested but you send only FAQ answers and no Human is there to check the things.
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