The crowdfunding platform Indiegogo now offers ICOs and blockchain investments. With more than 67 million pageviews per month, this is far from being a small network user. Crowdfunding has been used in the past primarily to fund fan and niche projects, which is likely to change soon.
As the pioneers of crowdfunding, we launched our core perks-based platform in 2008 to help great ideas come to life. We’ve continued to develop new ways for backers to be part of the journey, and last year we launched Equity Crowdfunding, enabling anyone to invest and actually own a piece of their favorite startups. Today, we’re taking the next big step. We’re incredibly excited to announce that you can now invest in the first Initial coin offering (ICO) pre-sale with Indiegogo and MicroVentures.
You’ve probably heard a lot about ICOs lately. This year alone, companies have sold more than $3.6B in cryptocurrency tokens, which is greater than all of the venture capital raised in the same period. Suffice it to say, digital token sales have proven to be revolutionary – allowing companies to provide greater utility and liquidity to investors than traditional investment instruments.
The reliable, global platform for ICOs
For months, all kinds of companies have been asking us to assist them with token sales. They’ve seen us help entrepreneurs raise more than $1B through crowdfunding campaigns in more than 230 countries and territories worldwide, and since we launched Equity Crowdfunding a year ago, we’ve already helped 30 companies raise more than $7.5M from 1100+ investors globally.
Three things make Indiegogo the ideal place for token sales:
1) Accessibility for all
Existing token selling services tend to target only cryptocurrency fans and often sell exclusively to accredited investors, leaving 97% of Americans out of ICO-mania. Because inclusivity is essential to our platform, we are committed to making token sales more understandable and available to the 10 million monthly visitors on Indiegogo and to maximizing how many people around the world can invest, accredited or not. This means more people investing, and it means that sellers can reach more investors – not to mention customers, fans, partners and developer
2) Robust compliance
We’ve been partnering with FINRA-registered broker-dealer MicroVentures for more than a year for our equity crowdfunding portal to help ensure our equity crowdfunding offerings are SEC compliant. We will similarly offer ICOs in an SEC-compliant way, which is crucial for both investors and sellers. Though the laws governing token sales are still evolving, many ICOs today are conducted outside of securities laws. On Indiegogo, we want your investments and token pre-sales to be fully compliant with current regulations to protect our sellers and investors.
For sellers, our registered broker dealer can facilitate token pre-sales inside current SEC regulations including Reg CF, Reg D, Reg A+ and Reg S, in addition to providing critical investor accreditation validation, know-your-customer (KYC), anti-money-laundering (AML) services and much more. In some states, like Texas and Florida, certain investments can’t even be offered without a registered broker-dealer. We’ve made sure that through our partnership with MicroVentures, token sellers can reach more investors in more states.
3) Curated selection
With a combined experience of nearly 20 years and $1.5B in fundraising, we’re working with MicroVentures to source the very best token pre-sales. Investors can be confident we don’t let just any token pre-sale on our platform and companies can be confident that their pre-sales will be in good company on our platform.
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